Our Team
Skald works with growing teams (5–50 people) that have outgrown spreadsheets and manual coordination.
We design and implement structured operational systems that restore clarity, ownership, and control.
No fluff. No “digital transformation.” Just systems that work.
Why We Exist
Skald is built on over 30 years of combined experience in software engineering and operational systems design.
We’ve seen how structured systems operate in enterprise environments — where clarity, accountability, and process discipline are non-negotiable.
Our aim is to bring that level of operational thinking to growing SMEs — without importing enterprise bureaucracy or unnecessary complexity.
Vlado Shumanov
Background in software engineering and systems design
Focused on operational clarity for growing SMEs
Designs structured workflows, automation layers, and accountability frameworks
Works hands-on with leadership teams during implementation
Leads system architecture and implementation strategy. Works directly with business owners to diagnose bottlenecks and design scalable operational structures.
Founder
Deyan Zubev
Leads implementation and onboarding
Bridges system design with day-to-day execution
Ensures adoption across teams
Focused on measurable operational improvement
Ensures that systems don’t stay theoretical — they become embedded into real operational routines.
Co-founder
Leads day-to-day operational management and client communication.
Ensures that every engagement moves forward in a structured, transparent way — and that clients always know where they stand.
Focused on clarity, responsiveness, and consistent follow-through.
Operations & Client Relations Lead
Hristina Kostadinova
A Partner, Not a Freelancer
We don’t operate as short-term implementers who “set up tools” and disappear.
We work as long-term operational partners.
That means:
• Understanding how your business actually runs
• Designing systems aligned with your growth stage
• Supporting adoption across your team
• Iterating and refining based on real use
Our goal isn’t to deliver a setup.
It’s to build systems that hold as your business grows.